Cacharel is a French fashion company founded in 1958, it has also started marketing perfumes in 1969, constantly renewing itself since all these years. In charge of the whole creation of the site, I decided to separate the perfume universe from the fashion universe directly on the landing page, then leaving the possibility for the user to toggle with a single click from a universe to an other. The site has been designed the way to fit each new lookbook thanks to colors keeping the bohemian spirit of the brand with this patchwork construction.

Client: Cacharel
Agency: ultranoir
Creative Field: Art Direction, UX
Year: 2015