Regina Miracle

Enterprise Pain:

With changes in customs supervision methods and the needs of business development, Regent Miracle needs to improve its management capabilities and satisfies demands of external supervision. As a result, it not only needs standard product, but also personalized customization exploitation.

Solution:

Accessing intelligent customs declaration system of Guanheng ( version of processing trade )

Project Achievement:

Reducing work on import and export statistics of customs declaration business and customs risk analysis; building integrated management platform of trade, customs and logistics; realizing seamless connection with external vendor and the enterprise; realizing internal to internal, internal to external collaboration; improving staff work efficiency; reducing error rate; improving trade compliance.

Brief Introduction:

Founded in 1998, Regina Miracle International (Holdings) Limited Group is a leading global intimate wear company* that innovates, designs and manufactures a wide range of intimate wear and functional sports products for global leading brands through an IDM (Innovative Design Manufacturer) business model. Headquartered in Hong Kong, the Group has two strategic strongholds – its research and development in Shenzhen, China, as well as its production bases in Shenzhen, China and Hai Phong, Vietnam.

Regina started with seamless underwear, and has gradually developed into the world's largest manufacturer of bra molds, specializing in the production of various bra cups, chest pads and shoulder pads, and providing high-quality cotton cup shaping and patching services. At present, 95% of Regina's orders come from the European and American markets, and well-known brands are the company's main customers, such as Victoria's Secret, Chantelle, Maidenform, and Wacoal. At present, the domestic market business only accounts for 5% of the company's overall business. The company mainly supplies first-line domestic underwear brands such as Aimer and Maniform.