Miniso ( Guangzhou ) Co., LTD

Project Description

Miniso is common trade enterprise and mainly focuses on offline brand monopolized shop, with over 4000 multiple shops around the world. It has demands for large quantity of customs clearance, strong timeliness and trade compliance without mistake. According to demands above, Guanheng developed a customized customs system for Miniso and is highly praised by it.

Involved industry: PCB Industry

Trade Type: Intelligent customs declaration

Covered Customs: Guangzhou Customs

Enterprise Pain:

The quantity of customs clearance is large. It is easy to make mistakes in manual work. Customs broker can’t guarantee the timeliness of customs clearance. General customs system on the market can’t satisfy demands of Miniso. As a result, Miniso needs a set of customs management system meeting its demands.

Solution:

After the enterprise investigation, Guanheng developed a customized customs system for Miniso.

Project Achievement：

System developing technology and service of Guanheng completely meet the developmental requirement of Miniso. After the system coming into use, Miniso increases efficiency of customs affairs department, saves time and cost of customs clearance.

Brief Introduction：

In 2013, Ye Guofu,founder and CEO, launched MINISO with its headquarters in Guangzhou, China, a brand which caters to young people around the world.In 2020, MINISO launched a new slogan, “Life is for fun, MINISO.” MINISO aims to become a brand that is even better in tune with today’s youth, more clearly understanding their attitudes and behaviors in order to bring them the most enjoyable shopping experience possible. It is their voices we hear when we create “back to basics” designs that mimic nature or select new brand partnerships.

As of December 31, 2020, MINISO has built a retail network of 4,514 stores around the world, stationed in nearly 90 countries and regions including the United States, Canada, Russia, and Australia. Relying on the characteristics of high appearance, high quality and high cost performance, MINISO has become one of the popular brands in the consumption field of daily necessities.